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 digital footprint


AI For Fraud Awareness

Baweja, Prabh Simran Singh, Sangpetch, Orathai, Sangpetch, Akkarit

arXiv.org Artificial Intelligence

In today's world, with the rise of numerous social platforms, it has become relatively easy for anyone to spread false information and lure people into traps. Fraudulent schemes and traps are growing rapidly in the investment world. Due to this, countries and individuals face huge financial risks. We present an awareness system with the use of machine learning and gamification techniques to educate the people about investment scams and traps. Our system applies machine learning techniques to provide a personalized learning experience to the user. The system chooses distinct game-design elements and scams from the knowledge pool crafted by domain experts for each individual. The objective of the research project is to reduce inequalities in all countries by educating investors via Active Learning. Our goal is to assist the regulators in assuring a conducive environment for a fair, efficient, and inclusive capital market. In the paper, we discuss the impact of the problem, provide implementation details, and showcase the potentiality of the system through preliminary experiments and results.


how-can-ai-and-ml-change-the-leading-ecosystem

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AI and ML technologies diversify the lending ecosystem seamlessly, efficiently, and effectively. The digitalized world we live in has enabled individuals and businesses to grow and keep ahead of their competition. Many mobile lending apps have exploded in India in recent years due to the increasing accessibility of smartphones. The government encouraged digitization in banking which resulted in financial technology (Fintech), firms racing to fill the gaps, especially in the category of digital loans. Disruptive technologies such as Artificial Intelligence and Machine Learning are gaining popularity in nearly every industry. The financial sector is also a beneficiary of large amounts of data.


Predicting Political Ideology from Digital Footprints

Kitchener, Michael, Anantharama, Nandini, Angus, Simon D., Raschky, Paul A.

arXiv.org Machine Learning

This paper proposes a new method to predict individual political ideology from digital footprints on one of the world's largest online discussion forum. We compiled a unique data set from the online discussion forum reddit that contains information on the political ideology of around 91,000 users as well as records of their comment frequency and the comments' text corpus in over 190,000 different subforums of interest. Applying a set of statistical learning approaches, we show that information about activity in non-political discussion forums alone, can very accurately predict a user's political ideology. Depending on the model, we are able to predict the economic dimension of ideology with an accuracy of up to 90.63% and the social dimension with and accuracy of up to 82.02%. In comparison, using the textual features from actual comments does not improve predictive accuracy. Our paper highlights the importance of revealed digital behaviour to complement stated preferences from digital communication when analysing human preferences and behaviour using online data.


Global Big Data Conference

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Analysts predict a boom in the industrial robotics sector, projected to grow from $16 billion to $37 billion over the next 10 years. Global X's Robotics, an exchange-traded fund focusing on bots in business, more than doubled its 10-year growth forecast, citing 2022 as "that key inflection point." AI-based solutions already respond to calls, provide customer service, operate as cashiers, and assist HR departments in their hiring processes. But future applications of AI technology will include more than just basic tasks. For example, AI could anticipate when an employee is preparing to hand in their two weeks' notice.


Explainable AI for Psychological Profiling from Digital Footprints: A Case Study of Big Five Personality Predictions from Spending Data

Ramon, Yanou, Matz, Sandra C., Farrokhnia, R. A., Martens, David

arXiv.org Artificial Intelligence

Every step we take in the digital world leaves behind a record of our behavior; a digital footprint. Research has suggested that algorithms can translate these digital footprints into accurate estimates of psychological characteristics, including personality traits, mental health or intelligence. The mechanisms by which AI generates these insights, however, often remain opaque. In this paper, we show how Explainable AI (XAI) can help domain experts and data subjects validate, question, and improve models that classify psychological traits from digital footprints. We elaborate on two popular XAI methods (rule extraction and counterfactual explanations) in the context of Big Five personality predictions (traits and facets) from financial transactions data (N = 6,408). First, we demonstrate how global rule extraction sheds light on the spending patterns identified by the model as most predictive for personality, and discuss how these rules can be used to explain, validate, and improve the model. Second, we implement local rule extraction to show that individuals are assigned to personality classes because of their unique financial behavior, and that there exists a positive link between the model's prediction confidence and the number of features that contributed to the prediction. Our experiments highlight the importance of both global and local XAI methods. By better understanding how predictive models work in general as well as how they derive an outcome for a particular person, XAI promotes accountability in a world in which AI impacts the lives of billions of people around the world.


Digital Voodoo Dolls

Slavkovik, Marija, Stachl, Clemens, Pitman, Caroline, Askonas, Jonathan

arXiv.org Artificial Intelligence

An institution, be it a body of government, commercial enterprise, or a service, cannot interact directly with a person. Instead, a model is created to represent us. We argue the existence of a new high-fidelity type of person model which we call a digital voodoo doll. We conceptualize it and compare its features with existing models of persons. Digital voodoo dolls are distinguished by existing completely beyond the influence and control of the person they represent. We discuss the ethical issues that such a lack of accountability creates and argue how these concerns can be mitigated.


If Your Aren't Using AI In Your Marketing Strategy You're WAY Behind The Curve

#artificialintelligence

Everyone has their own definition of what Artificial Intelligence is. In its most basic form, AI is simply our attempt to replicate human intelligence in machines. We program computers to play chess and drive cars, and not at the same level as humans, but better. Although we think of AI as something that only scientists at MIT have access to, it is actually something that is being integrated into businesses all over. Whether it is to analyze consumer trends, predict future demand, recommend personalized content or power customer chatbots, there is an AI solution for it all.


Here's why machine learning is critical to success for banks of the future

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MACHINE learning is a popular buzzword today, and has been heralded as one of the greatest innovations conceived by man. A branch of artificial intelligence (AI), machine learning is increasingly embedded in daily life, such as automatic email reply predictions, virtual assistants, and chatbots. The technology is also expected to revolutionize the world of finance. While it is slower than other industries in embracing the technology, the impact of ML is already visibly significant. Most recently, HSBC said that the bank was using the technology to combat financial crime.


Why are Artificial Intelligence systems biased?

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A machine-learned AI system used to assess recidivism risks in Broward County, Fla., often gave higher risk scores to African Americans than to whites, even when the latter had criminal records. The popular sentence-completion facility in Google Mail was caught assuming that an "investor" must be a male. A celebrated natural language generator called GPT, with an uncanny ability to write polished-looking essays for any prompt, produced seemingly racist and sexist completions when given prompts about minorities. Amazon found, to its consternation, that an automated AI-based hiring system it built didn't seem to like female candidates. Commercial gender-recognition systems put out by industrial heavy-weights, including Amazon, IBM and Microsoft, have been shown to suffer from high misrecognition rates for people of color.


Why are Artificial Intelligence systems biased?

#artificialintelligence

A machine-learned AI system used to assess recidivism risks in Broward County, Fla., often gave higher risk scores to African Americans than to whites, even when the latter had criminal records. The popular sentence-completion facility in Google Mail was caught assuming that an "investor" must be a male. A celebrated natural language generator called GPT, with an uncanny ability to write polished-looking essays for any prompt, produced seemingly racist and sexist completions when given prompts about minorities. Amazon found, to its consternation, that an automated AI-based hiring system it built didn't seem to like female candidates. Commercial gender-recognition systems put out by industrial heavy-weights, including Amazon, IBM and Microsoft, have been shown to suffer from high misrecognition rates for people of color.